Golf Business Weekly
Cable TV and web video now reaching young and old demographics equally. Print and radio fading.
Media Post Daily
( Read more... )3100 serious golfers were polled recently.
Over 30% admitted to never buying anything at a golf course pro shop. Reasons…lack of golf course staff interaction with sales prospects. Lack of promotion and advertising placed second in the poll. Advertising Age
( Read more... )Nationally, overall median golf revenue down 5%.
Instead of competing against other local golf courses for the same pool of golfers, some golf course managers are reaching out to a different source, women. Traditionally, women have been underserved by the golfing community. Golf Business Focus
( Read more... )
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