Golf Business Weekly
Cable TV and web video now reaching young and old demographics equally. Print and radio fading.
Media Post Daily
( Read more... )3100 serious golfers were polled recently.
Over 30% admitted to never buying anything at a golf course pro shop. Reasons…lack of golf course staff interaction with sales prospects. Lack of promotion and advertising placed second in the poll.
Advertising Age
Nationally, overall median golf revenue down 5%.
Instead of competing against other local golf courses for the same pool of golfers, some golf course managers are reaching out to a different source, women. Traditionally, women have been underserved by the golfing community.
Golf Business Focus
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